The simple answer, of course, is not to send “early in the morning,” but to send at the right time for each user. If you’re not THE most exciting message (email, SMS, Push, or WhatsApp) when your customer first checks their phone, your chances of conversion success go down to near zero. Your competition has likely read the same advice you have, and now your customer is going to wake up to an avalanche of emails all at once, and it’s much easier to delete in bulk. When should you send Black Friday/Cyber Monday promotions?Ĭonstant Contact says the best time to send Black Friday messages is early in the morning, but we beg to differ - This is one of those examples where, once everybody follows the “best practice,” it’s no longer a best practice. If you can send push notifications, SMS, or WhatsApp messages, you should. Push notifications, SMS, and WhatsApp messages are also shorter-form and easier to create, and customers typically tolerate receiving more of them per day - What’s not to love?! On top of that, push notifications have been shown to get 10x the open rates and higher Click Thru Rates (CTR) compared to email, and SMS messages can get CTRs 10x higher than that!Īll of that considered, it only makes sense that a significant portion of your effort should be put into optimizing your push notification, SMS, and WhatsApp campaigns. email this BF/CM:ĭon’t get us wrong, email certainly has its place, but you can’t mess with the stats: Salesforce reported that 76% of eCommerce traffic came through smartphones in 2022, and this is only going to increase year over year. Black Friday/Cyber Monday messaging trends First things first: Why you should focus on push notifications, SMS, and WhatsApp vs. Is another discount really going to do it? In order to help, we queried our database of eCommerce messaging to give you an overview of what everyone else is sending and some practical tips on how your messages can more drive more conversions. It really makes you wonder how your messaging can stand out in all of this noise. In fact, SendGrid says they processed over 8.8 billion Black Friday emails and another 8.9 billion Cyber Monday emails (those are in BILLIONS with a “B”), and that doesn’t even account for all of the promotional push notifications, SMS messages, and WhatsApp messages your customers are also receiving. to midnight Friday," the meaning is clear.Raking in a combined $281 BILLION last year alone, Black Friday and Cyber Monday continue to be two of the biggest shopping days of the year In the sentence, "The dance will be held from 8 p.m. In many references, midnight is perfectly acceptable. and why airline schedules list flights at 11:59 p.m. Is midnight Friday at the beginning or at the end of Friday? That’s why insurance policies usually take effect at 12:01 a.m. References to midnight can cause confusion. Not : Sessions begin at 8:30 a.m., 9:30 a.m. Not : The meeting will be held from 8 a.m. Use: The meeting will be held from 8 to 11 a.m. only once, following the final time listed. When listing a beginning and ending time separated only by the word "to," or when listing a series of times when all times listed are a.m.
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